vExchange Analytics
Gross Revenue Report Column Headers

Column Header Definition
Left Side of Grid - General Data & Totals
Rank Rank is based on your firm's Total Payments Per User compared to other firms, anonymized and aggregated by firm size. Rank is not displayed if a data set includes 3 firms or less.
Total Users Total number of licensed users at the time the statistics were run
Month / Year The month and year for which the statistics were run
Product Type Vertican product used by the firm. Only appears if Product filter is applied.
Open Accounts Total number of open accounts
Direct Payments Total client direct payments in the period
Placement Balance Total placed amount in the period
In-House Payments Total in-house (direct-to-firm payments) in the period
Settlement Payments Total settlement payments in the period
Total Payments Total revenue collected in the period
Commission Total commissions received on Total Payments
Suit Fee Total fees earned in the period
Right Side of Grid - Per User Data
Direct Payments Per User Total client direct payments in the period per licensed user
In-House Payments Per User Total in-house (direct-to-firm payments) in the period per licensed user
Settlement Payments Per User Total settlement payments in the period per licensed user
Total Payments Per User Total revenue collected in the period per licensed user
Commission Per User Total commissions received on Total Payments per licensed user
Suit Fee Per User Total fees earned in the period per licensed user
Placement Balance Per User Total placed amount in the period per licensed user
Open Accounts Per User Total number of open accounts per licensed user
Revenue to Cost Ratio Per User Total Payments divided by licensing costs (higher is better)
Help Center > Self-Help Resources > Analytics > User Guide > Gross Revenue Report Column Headers